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Resources & Development
Hi Skip, One of our students gave us this feedback about you.
Thought you'd like to know...
"I have read all his books and articles and when I was 24 and
thrown into the deep end with no management experience I clung
to them for dear life!"
Bravo! - Julie
the building process of Spa Theology, a million dollar urban spa
retreat in Asheville, NC, we attended Skip Williams’ class at
the 2006 Day Spa Expo. We had some confusion about Compensation
and we hoped that this class would shed some light on the issue.
the class we were elated and incredibly sold on the idea of being
a part of this new and improved business model! Although
scared, we understood the financial implications, so we moved
forward with Skip’s recommendation and compensation plan.
Needless to say, it has been the most important financial decision
made thus far. Currently, Spa Theology runs at a 46% labor and
has yet to have a month in the red.
Skip’s advice and candor, Spa Theology would not be the success
that it is. This success has been the catalyst for Innovative
Spa Management who has acquired a second, sister location and
has been contacted by several area resorts to start consulting
them on Spa development. THANK YOU SKIP!!! You are
a HUGE part of why Spa Theology is so successful and I cannot
tell you enough how much we love you!
Craig and Christina Stratton - www.spatheology.com
just wanted to say Mahalo for all your dedication and hard work.
I have learned so much from you and really enjoy working with
you. I also know you have done above and beyond what you are required
because you are truly passionate about this industry and your
Hinkes, Spa Director, Nu Frendz Teen Day Spa, Las Vegas NV
met Skip Williams at a spa training in 1999. His no nonsense
and honest approach to business was intriguing and refreshing.
In 2000 we contracted Resources & Development to help us do
a feasibility study and cost projection for our future expansion.
His Financial Blueprint
program has been our blueprint for success. We have met
every year’s projection almost to the exact dollar. The
accuracy and forecasting knowledge has been amazing. Skip’s
expertise, with his precision in forecasting, have pin-pointed
our growth potential accurately.
have kept in contact over the past six years when we needed business
advice. Skip always has innovative and budget trimming ideas
to keep our business on its growth-always helping to improve the
recently had Resources & Development do a Your
Bottom Line spa business evaluation. In one afternoon
he was able to pull out the information I had been trying, and
“paying” my business coach, accounting consultant, and bookkeeper
to find for the past year. I had invested over $6000 dollars
in their services and his clear, concise report gave me the answers
I had been looking for in a quick, timely, and very cost effective
wisdom and business guidance have been a true part of our success.
We have had a 51% increase in business since our opening in 2001.
were named as one of one of Salon Today’s Top 200 Salon and Spas
for 2005. We have also recently been awarded a winner in
the 2006 Global Salon and Spa Business Award, conducted by the
UCLA Anderson School of Management.
Williams will remain a guiding force for all of major business
decisions. In the future, I highly recommend his services
in your business success.
Sanstche The Spa at Personal Choice
had the privilege of consulting with Skip Williams in a legal
matter wherein one of the issues involved the likely future earnings
of a day spa owner. Mr. Williams approached this task with
a sense of diligence, thoroughness and focus that I rarely see.
His preparation was exceptional, and his testimony was cogent
and to the point."
M. Hodes, - Lopez, Hodes, Restaino Milman & Skikos Law
Skip & Zahira
things related to culture and learning, we only lose what we save
and gain what we share. You both gave me a lot.
Lopez Gonzalez General Manager Hotel Coral, Ensenada Mexico
of Spa Management Seminar-Level 1
attended your class in Feb. 2007 in Las Vegas and have accomplished
soooooo much with the help of every class I attended. I
now have a fantastic staff that is working together as a team.
I left your seminar with the utmost confidence that everything
I was told would work. And it has, I should have done this
along time ago. I look forward to seeing you next year.
a Million:) Beth Marcis
received on August 24, 2004 from the Municipal Administration
of Hatillo Puerto Rico, USA
Zahira J Coll and Skip Williams
gratitude to your contributions for making our dream a reality.
Your dedication and unselfish efforts have been an inspiration
to achieve the success for the opening of the first Municipal
Hotel in Puerto Rico, Punta Maracayo Resort."
appreciate how you allowed me to bounce various ideas off you
and gave recommendations in a number of areas. You certainly exceeded
my expectations by providing more than the blueprint.
Skip, it has been a pleasure working with you! Your guidance has
been invaluable to my start-up operation. I will certainly invite
you to my grand opening. Feel free to add me to your list
of client references, as I certainly can attest to your excellent
You guys are the best and are obviously ALWAYS right!!! Thanks
thanks, Vicki Olafson - Serenite' Vie
have worked with Skip Williams, of Resources & Development
and attended his seminars. He created our Financial Blueprint
for Terra Del Sol Spa that made it possible to obtain Financial
then we have worked together on planning and developing my spa
start up from breaking ground to opening. Skip has taught
me about a cutting edge compensation plan that helps with employee
retention and employee/employer relations.
my Spa Consultant I always have an ongoing list of questions for
him, and we speak whenever I need answers. Skip is my rock,
Resources & Development is affordable, and he has taught me
how to become a business woman. Thank You Skip, from the bottom
of my heart!
Wuthrich - Terra Del Sol Day Spa
Resources & Development's "ready-to-use tools"
wanted to let you know that the administrative and operational
forms have been a life saver for me. I have recently
taken a spa management position at a busy resort hotel where
everything is in shambles. Actually, I have only
been here one week and come to find there were no policies
in place for the spa itself. It is now up to me and
I would have been consumed with this task alone had it not
been for the A & O forms. I am now ordering the
SOP’s cd which I have to present in a few weeks. Thank
you so much for providing this. - Thanks
My husband and I have owned three franchises in another industry
for 5 1/2 years and we thought we could put together a solid
business plan. Resources and Development has produced
an out of the box solution which made it easy for us to run
"What If" scenarios and make adjustments based on
numbers. We were so confident in our numbers and business
plan, we went to the bank and were successful in securing
2 business loans. Mike and Laura Pierce Spa Owners Jus
Massage Fairfax, VA http://www.jusmassage.com
purchased your SOP's about 3 weeks ago and just wanted to thank
your company. I am in a position where I am no longer able to
be a part of the day to day operations of my company. I've revised
the SOP's to fit my company and I've begun training my employees
and it's meant so much to survival and success of my company.
(I actually contemplated closing the business!) I just ordered
the employee manual and plan to order everything you have.
Spa Owner Colorado
practical, easy-to-use guide in developing, implementing and/or
updating all the forms for a Spa operation. These book and CD
provided me with valuable templates and explanation for improving
my operation and making my life easier.”
Judy Serrano - Spa Director, CA
“Life saving tool, without it I would not have known where to
start and it would have taken me weeks to create these materials.
It only took me two days with the help of this tool.”
Edward Smith - Spa Director, NY
will love the business tools that Resources & Development
have produced for us in the Spa world. The Standard Operational
Procedures have more detail than I could have
expected. The Business Plan w/ Financials is a wonderful tool
which is even fun to utilize. See for yourself, I
am sure you will be equally impressed of the knowledge and care
that was put into these products. I am exited to be working
on my project and saving a boatload of time. Thank you
Skip Williams for your help!
"The Reluctant Spa Director and the Mission Dream"
book has been the best thing I could ever read. To have information
given to me in a life story form was wonderful and educational.
I have read numerous books and didn't understand a lot of what
I read in them. Thank you so much for writing such an informational
book and passing it on so that others can finally "get it".
loved your book! I laughed, I cried, what a great thing
for the industry, everyone should have a copy of this!"
Reluctant Spa Director captures the passion of why people choose
to be in spa services, along with the know-how to develop sound
business strategies and plans, too. Those new to either to spa
operations or financial analysis will find the path to sensible
decisions straightforward and enjoyable after considering Skip
Williams’ clear explanations. The book, as the spa business can
be, was a good investment and pleasurable!
B. Corday Managing Partner LifeShape, L.L.C.
loved your book - Should be a movie!! Violet Johnson, Ph.D.
Reluctant Spa Director and the Mission Dream" is a winner.
It’s a business book with heart and soul. Or maybe I should
say heart and brain – because Skip artfully weaves into his
narrative all the brass-tacks how-to information you should
know if you’re to open and run a successful day spa.
the warm, personal story of two people with a common goal (but
VERY different mindsets!) this book leads you through all the
steps to planning, opening, and successfully running a day spa.
It’s a perfect case study on what it takes to succeed in this
business. I think it’s essential reading for anyone interested
in opening a day spa – and keeping it open!”
Higgins - Pitch Hut Spa Business Marketing Books
just finished reading your new book and am even more excited to
start my own day spa business!
Reluctant Spa Director was truly an eye opener. I read it entirely
in one night and was impressed with the material content and
valuable information. It helped me to see that there is more
to opening a day spa than just a mere desire to have a place
to make money. Not only was the story fascinating, but all the
relative aspects of opening a spa really gave me a clearer understanding
of the spa industry and the importance of implementing the most
profitable pay structure. I HIGHLY recommend this book for anyone
considering opening a day spa.
Martinez - Indian Trail, NC
you’re serious about running a successful spa, you owe it to yourself
to read this book. The concepts I learned were invaluable. Thank
author has taken very complex business strategies and woven them
into a story that makes "The Reluctant Spa Director and the
Mission Dream" an easy read. By doing this he has the opportunity
to first outline the business problems before showing you the
solution. The story line holds the readers interest and is well
“This book captures
the reasons why people choose to be in Spa Services. To find a
book about Spa operations that teaches us in a life story form
is amazing and very educational. Even for those not in the Spa
industry the story line keeps you interested and might make you
want to join the Spa industry. Mr. Williams makes it easy to understand
and to follow a very easy read for those of us that have very
was right on the money regarding the use of sub contractors...
I spent about 8 months slowly and steadily building up my therapists
volume. Then She left my practice and (just like Skip wrote
in his article) opened up one block from my office. The
combined loss of the therapist and the clients that followed her
set back my growth by at least 12 months. She was an entrepreneur
and I never should have hired someone with that mindset to begin