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Resources & Development Institute


Privai Academy in Asheville NC

Resources & Development will be partnering Privai Academy to bring you the first ever SPA MANAGEMENT RETREAT on July 16-19, 2009

This four day management retreat is for future and current spa owners and operators. All aspects of spa operations are addressed and attendees are provided with tools, templates, and skills to take back to their spa. At the end of this course, the participants will be able to:

1) Implement a hiring and training process for their employees

2) Understand the implications of compensation systems on profitability

3) Understand basic financial spa accounting for spas

4) Define and Develop marketing plans

5) Understand the role the reservations and scheduling has on profitability

6) Develop Leadership skills

7) Learn expectation management techniques

8) Understand how to integrate the spa through the resort/hotel/Inn/Community

9) Understand supplies and equipment ordering procedures

Whether you need to sharpen your skills or prepare for a promotion or the opening of your spa, this retreat will provide you with the tools you need to get there.

Program Objectives

The Spa Management Retreat is designed to address the major areas of concern for spa owners and managers.  Each department of spa operations is addressed and discussed.  Participants will leave with action items and tools to implement an effective and profitable spa operation.  At the completion of the program participants will receive a Certificate of Completion.

Learning Activities

The course will consist of lecture, handouts, demonstration and discussion, site visits, and plenty of time for questions and answers.  Depending on the needs and desires of the participants, time will be spent in the areas of most concern

Course Prerequisites

Applicants must be a current or future spa owner or spa industry professional.

Course Requirements and Testing

Participants must attend the entire course, and fulfill all learning outcomes. No testing is required to receive a certificate of completion.

Credit Hours

Licensed massage therapists may receive up to three credit hours for business education.

Class Size

Class is limited to 12 participants to ensure maximum learning. Preference is given to employees of a spa using ISM services on a first come first-served basis.

Registration and Cost

Option A:

$3,700.00 for all inclusive package.  Includes transportation to and from the Asheville airport, lodging, all meals, complimentary spa service, all course materials.

Qty: Price: $3700

Option B:

$2,400.00 for all meals and course material. 

Qty: Price: $2400

Pre registration with payment in full is required to guarantee a space. Please complete the enclosed registration form and waiver release and mail both with your check to the address on the registration form, or register online with credit card.  Cancellations are accepted up to 14 days prior to the class.  For cancellations after the 14-day mark, arrangements may be made for the payment to be applied to the next class.  Confirmation of your registration will be sent by mail or email.



Ilana Craig, Founding Partner

Ilana Craig's extensive background in spa operations and development have provided resort spas, property development spas, medical spas, and day spas, with the support and expertise they need to execute a successful spa concept. As a former spa director, she understands first
hand the multiple moving parts of spa operations. Her expertise in developing spas that seamlessly weave the spa concept throughout the design, spa operations, employee training programs, product selection, and menu design have created environments where superior spa experiences are commonplace. With a comprehensive understanding of financial accounting for spas, Ilana develops financial foundations that are solid and poised for success. She is passionate about education and dedicated to elevating the professionalism of the spa industry by teaching spa management classes, spa business operations, workshops, and massage therapy modalities throughout the country and at Privai Academy. Ilana Craig believes that a successful spa depends on the commitment to a sound business model, a highly trained and dedicated team, and a spa concept executed through operative excellence.

Christina Stratton, Founding Partner

Christina Stratton's passion for the spa industry began while she was on tour, opening for bands like the Backstreet Boys and N'SYNC. During her career in the music industry, Christina was treated to some of the finest spas in North America,, allowing her to fall in love with the spa experience. Her band, International Five was her brainchild and she negotiated several sponsorships with mass market product lines and coordinated media events and marketing collateral. Prior to developing spas, Christina utilized her marketing and branding expertise to develop skin and body care products. Her marketing and brand development expertise now
provides resort spas, property development spas, day spas, and medical spas with the tools needed to create memorable and successful brands that elicit loyalty and differentiation. Christina's dedication to the guest experience creates spas that interact with each sense, delivering a sensory journey committed to enhancing the brand of the spa. Christina believes that developing a marketable spa with a consistent emphasis on the guest experience is paramount for success. She teaches retailing, marketing and branding, and spa management classes throughout the country and at Privai Academy.

Skip Williams, Resources and Development

Mr. Williams’ experience as a Spa Director and his direct involvement in various capacities in the opening of several Day and Resort Spas results in a combination of expertise and experience beneficial to any organization. In addition he is very active in the continuous education efforts and research in the industry.  He presently sits on the advisory board, for the Day Spa Association where he contributes time to our industry through published studies and education.

Mr. Williams has been a recognized contributor to trade journals such as Spa Management, Dermascope, Les Nouvelle Esthetique and Dermasthetic.  Additionally he has participated as a speaker-educator for Spacifically, International Congress of Esthetics, Face & Body, and Day Spa Expo educational programs.  Professional and consulting experience includes, but is not limited to such companies as; Mount View Spa, The Ritz-Carlton Hotel Co., Rosewood Hotels & Resorts, H.E.A.T. Spa-Kur Therapy Development Inc, Mirbeau Inn & Spa, Spa Hibiscus at Embassy Suites, Waters Edge Medical Spa and The Lodge at Eagles Nest.

About us
We have a passion for education and sharing with others the lessons we have learned as Spa Directors and Consultants with over 40 years combined experience. Our vision is to mentor others in the industry and help them achieve their vision and their goals. As Spa consulting experts in creating profitable Spa businesses, Spa Management education, Spa Director training, and Spa Start up seminars Resources & Development is the perfect company to trust your training to. To view our principals’ and educators’ Bios please click here.

About our Seminars:
To enhance your learning experience, our Institute provides an intimate setting with lots of one on one, hands on exercises and confidential consulting.  Please bring your laptop with Word and Excel and plan to create your custom materials with the assistance of the R&D team of experts. We also encourage you to bring any research materials and/or documents pertinent to the Education experience of your choice.

Start-A-Spa Boot Camp

This four-day intensive workshop will get you on track and ready to present your vision for financing. We will discuss: how to write your Business Plan, find your niche in the marketplace, designing your Spa for profit, floor plan optimization, equipment needs, opening matrix plan and calendar, menu creation, hiring techniques, the reality of the day to day spa operations, and much more. Let the start-up experts put you on the fast track to opening your Spa!  Click here for more info

Spa Director’s Career Builder

Are you in Spa Management wanting to enhance your skills, your knowledge and your professional growth potential? Perhaps you are considering a career in Spa Management? In three fast paced days full of practical knowledge and fun, you will learn best practices of effective leadership, enhance your financial IQ and learn the secrets on how to assess the best motivational and hiring program that works with your specific leading style. 
Click here for more info

Front Desk Operations and Customer Service – Do something good for your Heart

Your Front Desk staff has the power to grow your business and they hold the key to your overall reputation, yet they are often the least trained and most ignored team members. Give them the knowledge and the recognition they deserve by providing them with the tools to help you increase your revenue. The Front Desk is the heart of your operations; this seminar will ensure your business will have a healthy heart.  Click here for more info

Is Your Dream Spa turning into a Financial Nightmare?

This two-day workshop will help you start living the dream you envisioned when you opened your Spa. We will work together to turn your business around before it’s too late. You will walk away with your transformation plan, a complete analysis of your existing P&L statements and how to evaluate them, and how to implement and effect immediate change in your business.  Click here for more info


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